Use Ideas Associated with the Holidays in Your Ads

It would be best if you were also changing up your advertisements during the holiday season. A little bit of holiday cheer on your ad’s can go a long way when trying to create a fun, creative, and comfortable atmosphere for your customers. With these holiday ad’s, it is vital to let your consumer know when and where your truck will be and let them know about your holiday specials. This will create a local following and allow you to attract new customers. Coupons are another great way to get people to the truck, especially when the deal is holiday-themed. For example, if you do a two for one sale on certain days, you could promote this as a part of the “holiday spirit”, allowing your food to be shared with their loved ones also showcasing just how delicious your menu is!

Create a Loyalty Program

Loyalty programs are a wonderful tool that can be used at any time of the year, however, during the holidays, they can be even more impactful on business. A customer will need a certain amount of sales in order to receive their free menu item, this will keep customers returning and wanting their free dish! When customers start the program, get their email and create a list of emails that can be sent items such as newsletters. This will allow you to promote new menu items, contests, and exclusive discounts more directly. Customers could even be offered an invitation to a VIP event if they hit a certain amount of points by a particular date. Having this event close to Christmas and offering your VIP’s free food will get you a bit of cash off of drink sales but, more importantly, will keep your customers happy and loyal for the year to come.

Offer Catering

The holiday season is a time for people to gather together and enjoy each other’s company. This provides ample opportunity for food truck catering at events such as corporate holiday parties. It is essential to let your customers know that you can cater to their events during the holiday season. While you may be hesitant to take a day out of your regular business, this will allow you to make just as much profit, if not more, when done strategically. With so many different kinds of celebrations during the holiday season, this has the potential to offer your truck a steady flow of business.

Keep Your Social Media On Point

Make sure that your social media correctly corresponds with the holiday cheer you are trying to spread. It could be as simple as having your crew wear ugly Christmas sweaters for a day and sharing some pictures of them doing their daily tasks while looking festive. You could even give your dog some cute reindeer antlers and share that with your customers! Your social media is doing its job if customers are getting in the mood for both the holidays and your food.

Segment Your Customers

While customer segmentation is useful all the time, it can have an even more significant impact during the holidays. Social media’s and Google allow for customers to be targeted based on categories such as their age or profession. If there is a particular group you notice your customer base is missing, target them by making it easier for them to experience your menu. For instance, if you are going to target an older demographic, park near local holiday shopping areas and encourage people to grab something while they do their holiday shopping.

Give a Percentage of Profits to Charity

The holiday season is a fantastic time for businesses to give to a charitable cause that they care about. Whether you’re helping out a local animal shelter or making sure the homeless stay warm and fed during the winter, it is an excellent idea to take a small percentage of profits and donate them. Featuring the group you are contributing to in your holiday marketing lets your customers know that you are helping out the less fortunate, making them more likely to buy from you to support the cause and spread the word to their peers!